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Nonprofit Fundraising – Building Awareness for Your Cause

Learn foundational steps to reach, engage, and inspire your ideal donors.

Life Insurance for You

Why does building awareness
matter for nonprofits?

Raising awareness is one of the most important and challenging responsibilities for nonprofits. Effectively promoting your cause ensures the community understands your mission, connects with your message, and feels moved
to take action. Key considerations for successful communications include: 

~Understanding the interest, values, and concerns
  of your ideal donor

~Crafting clear, concise, and emotionally resonant
  messages to your audience

~Expanding visibility through multi-platform outreach
  and strategic partnerships 

When building awareness for your nonprofit, you can rely
on Eder Financial's tools to help you succeed, which include
a video tutorial and two comprehensive tools -
the Outreach Communications Plan and the  
Community Engagement Guide - all of which you can
link to in the sections below. We hope that you
enjoy these resources!

 

Building Awareness for Your Nonprofit – Watch Now

In the Building Awareness For Your Nonprofit video, you’ll learn how to reach amd engage the right donors by communicating effectively and consistently, including how to:

  • Perform a deep dive into your target donor to undestand who you're trying to reach
  • Organize visibility tactics that convey a strong emotionally-resonant message 
  • Deploy your message across a variety of platforms: Social media, email campaigns, and traditional communication channels
  • Partner with like-minded groups, such as community organizations, advocacy groups, or faith-based organizations. 
  • Monitor audience responses through communication channels, engagement data, and donation trends

Outreach Communications Plan 
Download Tool Now  

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Give donors great reasons to support
your nonprofit using 
the downloadable tool, 
Outreach Communications Plan. 

The Outreach Communications Plan is designed to not only
help get you started, but also to guide you along the way, as
you connect your organization with your community. The tool
walks you through these 5 Steps for Communications Success: 

  • Identify Your Audience
  • Craft Clear and Compelling Messages
  • Use Strong Visuals With Your Messages
  • Deploy Your Messages
  • Monitor and Adjust Messaging

Within each step, you’ll find specific instructions that help you
navigate communicating with your target audience across digital
and traditional channels. 

You’ll also find access to numerous free and lowcost resources 
for your nonprofit, including software, platforms, and other tools.  

The Eder Financial team is here to help you on your
fundraising journey. Contact us today for more information
at oi@eder.org.

Community Engagement Guide
Download Tool Now
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Take an important step to learn best ways
to communicate with your audience
using the downloadable tool,
Community Engagement Guide.

The Community Engagement Guide walks you through elements
of building a plan for successful communications to increase your
nonprofit’s credibility and expertise. Inside, you’ll find helpful
guidance on best practices for:

  • Telling a great story about your nonprofit that will engage
    and inspire your audience
  • Incorporating visual design into your communications
    to enhance your messages
  • Sharing your messages across digital platforms, like
    social media and your website, as well as with media
    outlets, and your community
  • Responding to a crisis using structured plans, templates,
    and wording

If you’re a communications beginner or an expert, you’ll find steps, plans, and best practices to help your organization succeed. 

The Eder Financial team is here to help you on your
fundraising journey. Contact us today for more information
at oi@eder.org.

 

Looking to explore more tools?
Click the button below.

Still Have Questions?

Please call 800-746-1505 and choose option 1, or email us at retirement@eder.org.

Our team is available to assist you during our regular business hours, 8AM-4PM CST.

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Eder Financial serves individuals, organizations, and congregations affiliated with the Church of the Brethren as well as those of like mind within the broader faith-based and non-profit community.

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The Site
The Denomination

Annual Conference
Bethany Seminary
On Earth Peace
Church of the Brethren

Headquarters

1505 Dundee Avenue,
Elgin, IL 60120
800-746-1505 (toll-free)

As of May 2022, Eder Financial, Inc. became the new name for the former Brethren Benefit Trust, Inc. As part of this rebranding, other names within the organization were changed as well. The former Brethren Foundation Funds, Inc. became Eder Organizational Investing, Inc.; and Brethren Foundation, Inc. became Eder Deferred Gifts, Inc. For a short period, visitors to the Eder Financial website may still find links, forms, and other references with the former names on them. 

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