Nonprofit Fundraising – Building Awareness for Your Cause

Learn foundational steps to reach, engage, and inspire your ideal donors.

Why does building awareness matter for nonprofits?

Raising awareness is one of the most important and challenging responsibilities for nonprofits. Effectively promoting your cause ensures the community understands your mission, connects with your message, and feels moved to take action. Key considerations include:

-Understanding the interest, values, and concerns of your ideal donor.

-Crafting a clear, concise, and emotionally resonant message.

-Expanding visibility through multi-platform outreach and strategic partnerships.

Building Awareness for Your Nonprofit – Watch Now

In the Building Awareness For Your Nonprofit video, you’ll learn how to reach and engage the right donors by communicating effectively and consistently, including how to:

Perform a deep dive into your target donor to understand who you're trying to reach.
Organize visibility tactics that convey a strong emotionally resonant message.
Deploy your message across a variety of platforms: Social media, email, events, and partnerships.
Partner with aligned groups such as community organizations, advocacy groups, or faith-based organizations.
Monitor audience response through communication, engagement data, and donation trends.

Top Tips for Engaging with Donors

Download Tool Now

Give donors great reasons to support your nonprofit using
the downloadable tool, Top Tips for Engaging with Donors.

In the Outreach Communications Plan tool you will be provided with practical tips and guidance that you may have never thought of – including ways to incentivize donors within your fundraising campaigns – such as how to:

Remind donors of tax credits available for charitable gift donations.
Include stories of how donors’ gifts impacted your organization.
Highlight the impact of fundraising efforts on your community.
Showcase stories of individuals who benefited from fundraising efforts.
And more!

Looking to explore more tools?
Click the button below.

Take Me To More Nonprofit Tools

The Eder Financial team is here to help you
on your fundraising journey.

Contact us today for more information at oi@eder.org

Need Additional Support?

If you need help or have questions, please contact OI@eder.org.

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As of May 2022, Eder Financial, Inc. became the new name for the former Brethren Benefit Trust, Inc. As part of this rebranding, other names within the organization were changed as well. The former Brethren Foundation Funds, Inc. became Eder Organizational Investing, Inc.; and Brethren Foundation, Inc. became Eder Deferred Gifts, Inc. For a short period, visitors to the Eder Financial website may still find links, forms, and other references with the former names on them.